Regardless of how long you’ve been in a certain industry, there will always be new things to discover along the way. The same especially holds true for the online marketing world, specifically search engine optimization. SEO, as we all know it, is and will always be an industry that involves several changes and new discoveries. Having said that, SEO’s fundamentals remain intact up to this day. One reason for this is that there are still myths about www.bobsseo.net SEO today that a number of people still believe, mainly because these people don’t have a clear understanding of how SEO really works. There are several things that most people get wrong about SEO. This article will tackle the top six misconceptions.

1. SEO is some kind of a grand scheme.

Sure, SEO is presented to you as a set of tricks designed to boost your site’s rankings, however, that is not its only natural. One thing you should be aware of is that the white-hat search optimizer isn’t functioned to deceive the algorithms, rather, their main function is to figure out which websites have the most relevant content that proves to be the most important to users and search engines, and gives it to them. 

2. Keyword rankings are what matter the most.

While it is true that keyword rankings are very important in ranking your website in search results, prioritizing these over anything else can possibly mess up your entire SEO campaign. As a matter of fact, there are lots of metrics and KPIs that are excellent at measuring your SEO’s success aside from keyword rankings.

3. Google penalties will be your ultimate downfall. 

Have you come across some articles talking about Google penalties being such a big deal? On the contrary, the gravest Google penalties ever sanctioned were because of really terrible behaviors that most webmasters don’t often make. The more common penalties are the automatic ones or temporary ranking drops. So long as you are using the right practices, then you’re good.

4. It’s best not to invest too much money in SEO.

SEO is usually known for its cost-effective advantage coupled with a high return on investment. This is probably why many people—especially newbie marketers—think that spending as little as possible in their SEO is the best approach. However, you should know that a low budget often means some rookie work and low quality and minimal strategies, so to be safe, you may as well prepare to spend more money on your SEO in exchange for better services.

5. SEO is filled with so many technical jargon. 

Indeed, SEO has many technical components and technical things like robots.txt and canonical tags seem scary at first. Nevertheless, you can still know these things and other basic SEO knowledge even without coding experience. SEO is one of the many things that anyone can learn as long as you put your mind and time on learning it. 

6. SEO is an easy feat for anyone.

Some people have this mindset about SEO being so simple that it can be done with just anyone even without experience. In very rare cases, that may be true, however, in most times, it is not. Yes, you can learn hundreds of SEO concepts in just a day, but there are still variables and strategies you need to study for quite some time before you can master SEO. And even after years of immersing yourself in the SEO world, you still have new things to learn and adapt in order to keep up with the latest changes in the industry.